Website Design Questionnaire

Please complete our website questionnaire to the best of your ability so we have the best possible idea about how you envision your site. If you do not know the answer to (or how to answer) a particular question, just note that in the response and we will take care of it. If you do not have a preference and/or would prefer that the Design Team use their creative judgment, please note that in your response.

Let us know if you have any questions about anything at all. We look forward to receiving your answers and talking with you again soon.

Contact Information:

1. Name:
2. Company Name:
3. Email Address:
4. Website Address:
5. Company Address:
6. Primary Phone:
7. Other Phone:
8. What are your business hours of operation for each day of the week?
9. Project Budget:
10. Are there any other people who should be included in this project? (Please provide names, contact numbers, & email addresses)


1. Briefly describe what your company does:

2. What is your company’s Unique Selling Proposition? Why should people choose you instead of your competition? Give a brief explanation that best describes how your company commands attention for its particular products or services.

3. List your products and services in order of most important on the top of the list (meaning you want the website to promote it more than other products/services). Organize the list by importance (the most on top, less important on bottom).

4. Do you have a company logo? If so, please send this to [email protected]

5. Do you have a slogan or mission statement?

6. Do you have a library of photos or videos?

7. Are there any special online forms or PDF files that you want to include on your website?

8. What are your customers’ preconceived ideas regarding the appearance of your company? Are there any design elements used in your existing marketing materials that should be kept consistent in your website?
a. Logo Branding:
b. Colors and Imagery:
c. Current user interface/look and feel:
d. Other:

9. What contact information should be displayed on your website? If known, please be sure to include the name and email address for the person who should receive emails from the contact form.

10. List some key phrases you would like to rank well for in search engine result pages. Organize the list by importance (the most important phrases on top, less important phrases on the bottom).

11. What area (regions, states, cities, counties, etc.) do you want to target with your website? Please make sure to specify what the primary or main target area should be and what the secondary areas are.


1. Who are your major competitors? Please provide links to their websites.

2. What are some websites that you like for companies in the same field as yours? List the URLs and specific aspects of each. Feel free to reference some from our Web Design Portfolio. (Please describe the design elements you particularly like)

3. What are other websites you like of companies not in your field? List the URLs and specific aspects of each. Feel free to reference some from our Web Design Portfolio. (Please describe the design elements you particularly like)

Existing Website:

1. If you have an existing website for your company, what do you like about your site?

2. What don’t you like about your existing website?

Navigation / Layout:

1. What are the main things you want visitors to remember when they visit your site? Examples could include prices, instructions, products, services, comparisons, statistics, photos, brochures, sales videos, instruction videos, special offers, etc.:

2. If you have an existing site, do you want your navigation be the same as or similar to the current navigation?
If different, how so?

3. Please list any pages you want included on your website (Can include pages such as: Home, About Us, Services / Products, Frequently Asked Questions, Contact Us, etc.):

4. How do you want to be perceived by your customers? …by your industry? List several adjectives that describe how your audience (and potential customers) should have after viewing your new website. Examples could include professional, organized, energized, excited, confident, edgy, established, credible, technologically advanced, fun, and so on.

5. What is your most important goal(s) for your site?

6. Are there other customer concerns and issues that could be addressed through our design solution?


1. Describe what visitors should conclude about your company when they visit your website for the first time. For example, from a visual standpoint, this could include colorful, simple, contemporary, professional, edgy, credible, technologically advanced, fun, etc.:

2. Describe the demographics of your ideal customer (age, income status, employment status, decision-making ability, etc.):


1. Is there anything else that you would like us to know that has not been addressed in this questionnaire?

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