Website Promotion
Build it and they will come. Well, maybe if you have
a big brand name, are extremely lucky, or a bit of both. For the rest
of us, we need to find a cost effective way to drive qualified traffic
to our websites.
What if you could advertise every day to millions of prospects who are
on the Internet actively searching for products and services like yours?
What if you only had to pay for that advertising when someone clicked
through to your website? And, what if you could choose what you wanted
to pay for each click-through?
That’s exactly what Silver Scope Design offers to you through our keyword-targeted,
pay per click (PPC) advertising service. You will not only get highly
qualified website traffic driven to your website, you will be making the most
of your advertising dollar with industry-leading returns on your investment.
Get your Free
Website Promotion Quote.
How Does Website Promotion Work?
- Advertisers bid on keywords and phrases relevant to their
business.
- The search results are delivered in the order of highest to
lowest bid.
- Advertisers are charged the "bid amount" when a user clicks
through.
For example, if your average cost per click is $0.10,
you will receive 1000 targeted new visits to your website before a $100.00
deposit runs out.
Choosing the Right Keywords
Choosing the right keywords is crucial to search engine success. If
you choose keywords that are too broad, you will have difficulty converting
visitors into buyers. If the chosen keywords are too competitive, you
may find yourself spending more money then you would like for a certain
search term.
It is best to choose keywords that are highly relevant to your products
and services. For a customer wishing to sell Sun Protective Clothing
it is better to target the keyword "sun protection clothing" compared
to "sun" or "clothing". Aside from individual keywords being to broad,
they are also very competitive.
The best-case scenario is choosing targeted keywords that are popular.
Optimizing your website for keywords that no one is searching for is
a waste of time and money.
Get your Free
Website Promotion Quote.
What we do…
Keyword Development - we work with you to select the keyword phrases
that will deliver the best results and most targeted traffic to your
Website. In short, we help you find your best customers.
PPC Bid Management - optimizing your bids on keywords and monitoring
those bids is time consuming and distracting. But not with
SilverScopeDesign.com.
We handle it for you so you can focus on building your business and
servicing your customers.
Search Engine Copywriting - at Silver Scope Design, we're experts on
various Pay Per Search sites like Yahoo!, AOL and Google. We know all
their requirements and constraints. To optimize your advertising efforts,
we customize your keyword advertising text to maximize its marketing
impact.
Reporting - we regularly provide you with detailed reporting on each
of your keywords, the sites where you're listed, the traffic each source
is delivering, and the return on your investment. You always have clear,
measurable results for your marketing dollars.
No long term contracts
We designed this program to fit your advertising needs, while maximizing
return on investment for each month of service. Because of this, we
do not ask any of our clients to commit to a long-term contract. If
you decide at anytime this program is not working for your business,
you will be prorated for any paid management fees not yet spent, and
your account will be closed. There is no sense in paying for a marketing
program that doesn't make more money than it costs, and we like to keep
our clients happy.
Get your Free
Website Promotion Quote.
|
