LinkedIn Marketing: What you Should Know About Using LinkedIn for your Business

LinkedIn is currently underused as a social networking site for businesses. This is because businesses and companies tend to fail to recognize the potential that LinkedIn marketing really holds. Building a LinkedIn profile for your business can help you to create important connections through this professional social networking site. Because LinkedIn is a website that is targeted to business professionals, it reaches a different and more professional market than other social media websites. With the LinkedIn marketing services available from Silver Scope web design, you can advertise to potential customers and improve your credibility in the industry, while generally spreading awareness about your company.

If you are interested in having Silver Scope develop a LinkedIn profile and a successful LinkedIn marketing strategy for your business, please contact our website design company. You can also learn more about our LinkedIn marketing services by reviewing our available social media marketing packages.

Benefits of LinkedIn Marketing for Businesses

LinkedIn is a professional networking site that is targeted specifically to business professionals. Because of this, it offers a number of benefits and opportunities for businesses. LinkedIn marketing can build important business connections and relationships for any business, especially for business-to-business companies. With the LinkedIn marketing and social networking services available from Silver Scope Web Design, you can advertise your business effectively online and reach new potential customers in a cost effective and efficient method.

Using LinkedIn marketing for your business allows you to:

• Build important links to your company website, blog, and other social networking websites
• Demonstrate expertise in your industry and establish credibility
• Build connections with industry professionals and colleagues
• Join and create industry specific, targeted groups
• Share information about your company, products, and services with potential customers as well as potential employees
• Reach business professionals and those with the decision making power
• Connect with your LinkedIn and Twitter accounts to share messages with a broader audience
• Create both a company page and personal profile for you, the business owner

Tips for Using LinkedIn Marketing for Businesses

When it comes to social marketing and LinkedIn marketing especially, it is not just enough to create a basic page or profile and then hope that it attracts business. Instead, there are several important steps you should take to ensure that your profile or company page becomes an effective marketing tool. A few tips for using your LinkedIn page to market your business include:

• Creating a Complete Profile: Your profile and your company page should be completely filled out. When completing this profile, it is important to include relevant keywords and to keep the content interesting to potential visitors.
• Promoting your LinkedIn Profile: You should promote your company page on your website and other marketing materials to encourage people to visit your page and learn more about your company as well as to build external links to your LinkedIn page in order to increase SEO.
• Connecting to Colleagues, Friends, and other Professionals: Building a network of connections is an important step than will help you to generate leads from your social networking efforts as well as your LinkedIn profile.
• Updating your Status: As with Facebook marketing or Twitter marketing, it is important to maintain your profile and make regular status updates in order to keep your profile interesting and relevant to followers, fans, or friends.

Learn more about LinkedIn Marketing for your Company

At Silver Scope Web Design, we offer a complete range of LinkedIn marketing strategies for businesses. From developing company pages and personal profiles for business owners to updating statuses and more, we can help you understand social media marketing and develop an effective online marketing plan for your business. To learn more about how our social media marketing packages can help you business, please contact our website design company today.